MoPub Launches A ?Buy It Now? Private Marketplace For Mobile Advertisers

MoPub, an ad serving startup for smartphone apps, is announcing a new way for its publishers to offer their inventory to advertisers ? a private marketplace limited to select publishers and advertisers. Basically, the market creates a more direct relationship, where publishers get more control and predictable pricing, while advertisers get early access. Advertisers will get first look a publisher's inventory ? MoPub compares the marketplace to a eBay's Buy It Now model, where buyers can skip the auction process and just purchase an item at a set price (in this case, an ad impression). They also get access to special data like demographics, geography, and in-app purchase history.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/BnhQu2VuolU/

INTERSECTIONS INTERNATIONAL RECTIFIER INTERNATIONAL GAME TECHNOLOGY INTERNATIONAL BUSINESS MACHINES (IBM) INTERDIGITAL COMMUNICATIONS