Selecting Vertical Markets in a Digital World: Digital CPA 2013

We?ve talked with hundreds of accounting professionals through CPA2Biz?s Professional Services, helping them to build out their digital practices over the years, we?ve heard a resounding theme come across loud and clear: How do I ?verticalize?? Firms that are looking to transition from more traditional, historical based compliance services to more prospective, forward-looking services have found that the secret sauce to reaching a much more impactful and deeper level of services is to focus on vertical or niche market(s). Having the knowledge to do this and actually having the right strategy to deploy successfully are different matters entirely; in this case having the right strategy can mean the difference between ultimate success and failure. Successful firms also realize that as they reach deeper levels of engagement with their clients when they become their true strategic partners and ultimately appreciate the true reason, or ?why,? they became accounting professionals to begin with. That?s why I am so very excited to be speaking on this topic at this year?s Digital CPA: 2013 CPA2Biz Cloud User Conference on November 20 ? 22 at the Gaylord National Resort and Conference Center. This session will be entitled ?Selecting Vertical Markets in a Digital World? and...

Source: http://www.cpa.com/2013/08/selecting-vertical-markets-in-a-digital-world-digital-cpa-2013.html

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