Taking the Long View on Technology

By Bill Reeb, CPA, CITP, CGMA Bill Reeb The benefits of cloud solutions for CPAs are pretty well understood these days? better productivity, 24/7 access to a single, constantly updated set of financial data, and smarter ways to share and present information to clients. But the key to remember is that technology is just a tool, even as powerful and functional as this tool has become (and will continue to become). When you start relying on the tool to create differentiation, then you are building your brand around a house of cards. You need to start with strategy and build around it. If your strategy is built around offering just the technology, you need to be prepared to shift on pricing as it moves from ?new and innovative? to commodity. If this is your choice, then get behind the technology in a big way and create the most efficient, scalable solution possible and recognize that each year you?re going to have to get creative on how to offer more for less to maintain your leadership position in the marketplace. There is nothing wrong with this approach; just make sure you are always aligning technology, service, staffing, benefits and support in...

Source: http://www.cpa.com/2013/10/taking-the-long-view-on-technology.html

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