October 20, 2014
Boston, MA
Focus on Maturation of Service Offering as Company Enters New Phase
Technology and changing client expectations are creating new opportunities for forward-looking CPA firms, and CPA.com is stepping up its game to help support this business transformation within the profession, according to CPA.com President and CEO Erik Asgeirsson.
"We're witnessing a dramatic shift in business and accounting services," Asgeirsson said in his annual update to the American Institute of CPAs' governing Council, which is conducting its fall meeting.
Invoking best-selling technology author Nicholas Carr, a keynote speaker at CPA.com's Digital CPA Conference this December, Asgeirsson reinforced the writer's comparisons between the rise of cloud computing and the early 20th century creation of the national power grid in the United States as major transforming events for business.
"This transformation has created a unique opportunity for CPA firms that understand two important trends: first, clients are putting a higher value on business insight and business intelligence and, second, transaction services are becoming increasingly automated," Asgeirsson said. "We continue to position CPA.com to support these digitally powered firms."
CPA.com posted solid results in Fiscal Year 2014, Asgeirsson said. After changing its name in the spring, the company has embarked on a new brand direction that incorporates all of its marketing assets, including messaging, positioning, logo and CPA.com's corporate website, elements of which will be introduced in the marketplace this fall.
Other CPA.com initiatives include:
- Continued expansion of resources and capabilities to helps firms take advantage of emerging technologies, from CPA.com's professional services unit to workshops, conferences and webcast series that showcase best practices
- Growth in the high-value client account services category, specifically CPA.com's curated best-of-breed solutions Bill.com and Intacct, which saw revenue growth this past year of 43 percent and 22 percent, respectively
- Investment in the AICPA Navigator learning management system, which ties into the professional development revolution outlined in the AICPA's Future of Learning Initiative.
- A broadened global strategy, including the pursuit of oversight rights to the '.cpa' Internet domain extension on behalf of the AICPA
"Our team delivered on a number of accomplishments in 2014, and I'm expecting even better things to come in 2015," Asgeirsson said.
About CPA.com
CPA.com, formerly known as CPA2Biz, empowers CPAs and businesses for the digital age. The company's core offering of cloud-based technology solutions targets the practice management, client services and developmental needs of financial professionals in an increasingly complex world. In addition to its CPA.com branded offerings, the company forms strategic alliances with leading solutions providers focused on the accounting profession and serves as a value-added distributor of these solutions to CPA firms nationwide.
CPA.com powers such leading websites as the AICPA Store, AICPA.org and IFRS.com. The company is a subsidiary of the American Institute of CPAs, the world's largest member organization representing the accounting profession. For more information, visit CPA.com.
Source: http://www.cpa.com/press-releases/cpacom-ceo-provides-business-update-aicpa-council
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