Social Media for the Digital CPA - Start with Why

By Tom Hood, CPA, CITP, CGMA Tom Hood I can't wait to be at the second annual Digital CPA Conference next month. Why, you might ask? The biggest opportunities for CPAs in today's no/slow growth market are in the technology area, to become Digital CPAs. So what is a Digital CPA? My definition is, "A Digital CPA is a CPA who can harness the latest technologies to enhance interaction and collaboration with clients and employers that creates new ways to apply their professional knowledge and analysis to help their clients and/or employers navigate the dynamics of the rapidly changing and complex business environment. In the words of the CPA Horizons 2025 Project, "CPAs...make sense of changing and complex world." The Digital CPA Conference is designed to help CPAs understand the "why" and "how" of doing this. This year you will see some amazing keynotes by Simon Sinek and Geoffrey Moore and a line-up of interactive sessions to help CPAs become Digital CPAs. I will be speaking on one of my favorite topics, social media. And in the spirit of Simon Sinek (author of a great book, "Start with Why ? How Great Leaders Inspire Everyone) I will start with my...

Source: http://www.cpa.com/2013/10/social-media-for-the-digital-cpa-start-with-why.html

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