It?s Time to Go Vertical!

by Thomas Gawne, CPA I am honored to have the opportunity to present Selecting Vertical Markets in a Digital World at the Illinois CPA Society's 2014 Midwest Accounting and Finance Showcase at the Donald E. Stephens Convention Center on Thursday, August 28th. This is such a timely topic in today's digital world, and one I have been especially focused on over the last couple years. Vertical Selection for your Accounting Services from CPA.com The key is to be specific in your specialty to reach the right audience. Depending on the industry you choose you may need to narrow your focus even further. This is why Maribel Torres-Pinero, CPA and I are teaching a class specifically on the Not for Profit segment to take a deep dive into the needs and specifics of this popular niche at AICPA & CPA.com's Digital CPA Conference. The reporting requirements and the level of hand holding they need can vary greatly from a charitable organization to a municipality. Think about the how the chosen industry will benefit most from your service. If you haven't begun analyzing the industries that you can serve not just well, but with exceptional levels of expertise, I encourage you to...

Source: http://www.cpa.com/2014/08/its-time-to-go-vertical.html

tax preparer tucson tax preparation tucson tucson quickbooks help city of tucson sales tax bookkeeper tucson